mktg-3410 exam package deal

MKT 3410 Final ExamRole of Celebrity Endorsements - correct answer For the celebrity to be seen with the product Four Parts of Celebrity Endorsement - correct answer Familiarity FIT Esteem Differentiation Exclusivity - correct answer When only one athlete endorses a product/company ...

MKT 3410 Final ExamRole of Celebrity Endorsements - correct answer For the celebrity to be seen with the product Four Parts of Celebrity Endorsement - correct answer Familiarity FIT Esteem Differentiation Exclusivity - correct answer When only one athlete endorses a product/company ...

MKT 3410 Exam 3 Product Life Cycle - correct answer describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline product class - correct answer refers to the entire product category or industry product form - correct answer pertains to variat...

MKT 3410 Exam 2 (Chapter 9, 10, 11, 12, 13, 14, 15, 17)Chapter 9: Two types of Tangible products. - correct answer Durable (car) Nondurable (chocolate) Chapter 9: Intangible - correct answer Services Chapter 9: Characteristics of Services (Four Terms- the four I's) - correct answer -intangibi...

Mizzou Marketing 3410 Exam 2"Does that answer your concern?" is an example of a response check. - correct answer True The use of electronic materials, such as multimedia presentations, should be avoided during presentations because they tend to be very distracting. - correct answer False Whe...

Midterm Exam - ADV 3410Cultural Marketing - correct answer entire idea is core of this class in the past, people only care about marketing based on demographics - hispanic = integrated Integrated Marketing Communication - correct answer strategic business process used to plan, develop, execute,...

Marketing 3410Market targeting - correct answer the process of evaluating each market segment's attractiveness and selecting one or more segments to enter Differentiation - correct answer Actually differentiating the firms market offering to create superior customer value Positioning - correc...

Marketing 3410 personal selling - correct answer interpersonal interactions between buyer and seller to initiate, develop, and enhance customer relationships advantage of personal selling - correct answer immediate customer feedback -talking with buyer before, during and after sale trust-b...

MARKETING 3410Marketing Big Picture - correct answer To create value and satisfaction for customers and capture value in return. To retain long term, profitable relationships Marketing Process - correct answer Understand needs and wants Customer driven strategy Marketing program (4 Ps) Bu...

Marketing 3410The Marketing Process - correct answer 1. Understand the market place & customer needs & wants, 2. Design a customer driven strategy, 3. Construct marketing program to deliver value, 4. Build profitable relationships, 5. Create profits & customer equity Customer driv...

Marketing 3410 MidtermPrimary job of an agent - correct answer Negotiate for their client Likability - correct answer The emotional impact you have on somebody Two important parts of likability - correct answer Visual and Vocal Visual Delivery - correct answer 55% Vocal Delivery - correc...

Marketing 3410 Midterm (Ch. 1-5)Personal selling - correct answer An important part of marketing that relies heavily on interpersonal interactions between buyers and sellers to initiate, develop, and enhance customer relationships. Trust-Based Relationship Selling - correct answer A form of perso...

Marketing 3410 LSU FinalWhat did the Jacksonville Jaguars do to their stadium to sell more tickets? - correct answer They built cabanas with swimming pools in their stadium to sell more tickets. Who is building excitement in Cleveland? Who does he play for? - correct answer Johnny Manziel Cleve...

marketing 3410 final KeeneA customer cannot be turned onto an organization just by meeting many caring "can-do" people. (A) True (B) False - correct answer (B) False An executive summary should: (A) make it as easy as possible for a buyer to make a positive purchase decision. (B) spell ...

Marketing 3410 Final (Ch. 6-10)Sales Call - correct answer An in-person meeting between a salesperson or sales team and one or more buyers to discuss business. Sales Dialogue - correct answer business conversation between buyers and sellers that takes place over time as salespeople attempt to ini...

Marketing 3410/ Exam 2 Which of the following best defines the term sales call? a. It is a form of marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain buyers. b. It is a statement that highlights the added value or favorable outcome d...

Marketing 3410 exam 1T/F Salespeople need to spend some time prospecting on a regular basis because there is typically a considerable time lag between the commencement of prospecting and the conversion of prospects to customer status - correct answer True T/F Todays buyers have an abundance of ...

Marketing 3410 Exam #1_____ is about making friends, _____ is about solving your friends' problems - correct answer - Marketing - Sales 5 marketing communications - correct answer - Promotion - Personal selling - Direct marketing - PR & publicity - Advertising _____ is if the consumer co...

Marketing 3410 Chapter 10self-leadership - correct answer the process of guiding oneself to do the right things and do them well -set goals and objectives -analysis of the territory and classification of accounts -strategic plans designed to achieve the objectives -tapping technology and autom...

Marketing 3410 Chapter 7check-backs or response checks - correct answer seeking feedback from the buyer -employed at two key points: 1. after a specific feature-benefit sequence in order to confirm the benefit and better assess the prospective buyer's level of interest; 2. following the response t...

Marketing 3410 Chapter 6sales call - correct answer an in-person meeting between a salesperson or sales team and one or more buyers to discuss business sales dialogue - correct answer business conversations over time between buyers and sellers that occur as salespeople attempt to initiate, develo...

Marketing 3410 Chapter 3consumer market - correct answer a market in which consumers purchase goods and services for their use or consumption business market - correct answer a market composed of firms, institutions, and governments who acquire goods and services to use as inputs into their own m...

Marketing 3410 Chapter 2trust - correct answer the extent of the buyer's confidence that he or she can rely on the salesperson's integrity 1. Do you know what you are talking about? (competence, expertise) 2. will you recommend what is best for me? (customer orientation) 3. Are you truthful? ...

Marketing 3410 Chapter 1Personal Selling - correct answer an important part of marketing; relies heavily on interpersonal interactions between buyers and sellers to initiate, develop, and enhance customer relationships The interpersonal communications dimension sets personal selling apart from ot...

marketing 3410 ch3baby boomers - correct answer born between 1946 and 1964 (ages 71-53) generation x - correct answer born between 1965 and 1976 (ages 52-41) generation y - correct answer born between 1977 and 1994 (ages 41 to 23) culture - correct answer the set of values, ideas, and attit...

MARKETING 3410 CH 2What people think they are dealing with? - correct answer -Used car salesperson (push wants you to buy a car that day) -Act as if there are no problems with salespeople -We are trying to professionalize sales in a way that moves away from pushy process -Salespeople must maintai...

marketing 3410 ch 2strategy - correct answer long-term course of action designed to deliver a unique customer experience while achieving its goals. developed by top management strategic business unit - correct answer division of an organization that markets a set of relate offering to a specific ...

marketing 3410 ch 1customer needs vs wants - correct answer needs are when a person feels deprived of basic necessities while a want is shaped by knowledge, culture, and personality. a marketer tries to satisfy both. environmental forces - correct answer social, economical, technological, competi...

Final 3410 MKTG Mizzou When conducting an organized sales dialogue, a salesperson should do most of the talking. - correct answer false With multimedia sales presentations becoming more routine, written sales proposals are declining in importance. - correct answer false Customer value proposi...

EXAM 4 - MKT 3410Communication Elements - correct answer - advertising - sales promotion - public relations - personal selling - direct marketing Advertising - correct answer any paid form of nonpersonal communication about an organization, good, service, or idea by an identified sponsor. ...

Chapter 8 Marketing 3410sales resistance - correct answer buyers objections to a product or service during a sales presentation reasons why prospects raise objections - correct answer 1. prospect wants to avoid the sales interview 2. prospect has failed to prospect and qualify properly 3. obj...

Chapter 7 Marketing 3410Keys to effective sales dialogue - correct answer 1. Are planned and practiced by salespeople 2. Encourage buyer feedback 3. Focus on creating value for the buyer 4. Present value in an interesting and understandable way 5. Engage and involve the buyer 6. Support custome...

Business Law Midterm University of Utah STRAT 3410What element do all intentional torts have in common? - correct answer Affirmative & Volitional Act In an intentional torts case, what is the plaintiff trying to prove? - correct answer Prima Facie, this is the burden of proof Prima Facie - cor...

Business Law Midterm University of Utah STRAT 3410What element do all intentional torts have in common? - correct answer Affirmative & Volitional Act In an intentional torts case, what is the plaintiff trying to prove? - correct answer Prima Facie, this is the burden of proof Prima Facie - cor...

ADV 3410 Hispanic Marketing MidtermObjective Culture - correct answer -tangible components of a culture -commonly known by others outside of culture -Denotation is public and agreed upon subjective culture - correct answer -The intangible characteristics of a cultural group -mainly known by...