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Branding test Exam Bundle(Graded A+)

Exam (elaborations) Advantages and Disadvantages of Types of Branding Exam (elaborations) Brand Design Test Guide Exam (elaborations) Brand Management (Sample Questions) with Verified Answers Exam (elaborations) Branding & Promotions Exam Questions with Correct Answers Exam (elaborations) ...

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What is branding? Introduction Exam Guide with Complete Solutions

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What is a brand? - Answer-A brand is a product with an identity. What is brand identity? - Answer-Brand identity is the sum total of all associations customers hold towards a product. What is branding? - Answer-Branding is the process of creating a desired identity for a product. What is br...

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Unit 28 - Brands and branding Exam Questions and Answers

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brand image - Answer-what people think of when they think of a brand brand loyalty - Answer-the degree to which people continue to buy a brand brand awareness - Answer-the degree to which people know about a brand brand identity - Answer-What a brand means, represent, etc. brand recognit...

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Types of Brands and Co-Branding

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Generic brand - Answer-consumer product does not have a recognized name or logo because its not advertised national brand - Answer-producer markets product or family of products under its own brand names private label - Answer-placed by a retailer or wholesaler on product created for it by thi...

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Tourism Final- Destination Branding Latest Update

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The Point of Branding - Answer-A good brand actually knows why we are more happy. The strength of a good brand lies in that we operate it in our head Emotional Addition - Answer-When the message, and the beliefs come together at the point, when the brand and the consumer meet. Ex: Enhancing pe...

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Product Development & Branding Latest Update

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Product Development - Answer-The creation of products with new or different characteristics that offer new or additional benefits to the customer. Product - Answer-A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. Trade...

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Personal Branding Test Guide with Complete Solutions

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What is a personal brand? - Answer-Perceptions on one's competence/character Distinctive persona recognized by a wide audience What does a personal brand do? - Answer-Gives you a competitive edge Sells yourself and your skills (WIIFT) What is a personal brand NOT? - Answer-Buzz word ...

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Nature of Product Branding Exam Questions with Correct Answers

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Brand extension - Answer-a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Brand insistence - Answer-A type of exceptional consumer loyalty to a particular trade name...

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Nation Branding

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Branding - Answer-a management tool, which businesses use to manage their network of connections in the internal and external organizational environments. It is a complex, structured process that not only manipulates the characteristics of a business's image, but also is essential to its process of...

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Marketing Mix- Branding Exam Guide with Latest Update

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Branding definition - Answer-the process by which companies distinguish their product offerings from the competition by developing a distinct name, packaging and design, a brand is created - Jobber 2010 Marketing task of branding - Answer-to ensure that the brand associations made are positive an...

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Marketing Final – Branding Exam Questions with Correct Answers

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Brand - Answer-a name, phrase, design, symbol, or combination that identifies a unique product offering Elements of a brand - Answer-- Brand Name: verbal component: Louis Vuitton - Logo: Nike swoosh - Tagline: "Maybe it's Maybelline!" - Shape of product or package: egg chaptstick - Color: ...

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Marketing Chapter 5 (Branding)

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Term "Brand" - Answer-"Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers" An artist's brand is - Answer-how they are perceived by consumers, corporations, and the media More exposure in media and non-trad...

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Marketing Branding Exam Guide with Latest Update

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(BSaGTRES) Build customer loyalty, set apart from competition, generate referrals, tell customers what to expect, reach new target markets, establish image, strong brand brings value - Answer-Why is branding important? Brand mark - Answer-Symbol or design that represents the brand Brand name -...

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Lesson 1: Branding and Branding Mechanisms Exam Guide with Complete Solutions

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Branding - Answer-is the process of creating a name, symbol, or design that identifies and differentiates a product from other products. Brand names are used as a marketing tool towards establishing consumer awareness and fostering brand loyalty. Features of branding: (4) - Answer-Awareness Targ...

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Lecture 12- Branding Process Latest Update

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How should you treat others? - Answer-as they want to be treated 3 uses of innovation (building the brand): - Answer-1. what is desirable to users? 2. what is possible with technology? 3. what is viable in the marketplace? key concern for building the brand? - Answer-what's in it for me? ...

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Fashion Branding Exam Guide with Latest Update

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Brand - Answer-An entity with a distinctive idea expressed in a set of functional and experiential features with a promise of a value reward relevant to its end user, and an economic return to its producers Entity - Answer-In defining a brand, we prefer to use the term entity instead of a product...

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Corporate Branding

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What are the objectives of corporate branding? - Answer-Identification, repeat sales, introduce new products What objective of branding has Nike successfully achieved to expand its merchandising? - Answer-Introduce new products What are the strategies that can elevate a brand? - Answer-Persona...

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Chapter 22: Branding Exam Questions with Correct Answers

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private brand - Answer-a brand owned by a reseller manufacturer brand - Answer-a brand created by a manufacturer for its own products; also known as regional brands and national brands trademark - Answer-another term for brand that refers to the word, phrase, symbol or design visual symbol ...

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Chapter 2- Global Branding Latest Update

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Brand - Answer-How people see the product Brand Equity - Answer-Value of brand, the net worth and long term sustainability -what makes someone choose your brand over another The basis of this is the existence of the brand in the mind of the consumer (mindshare) and the influence on buying beh...

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Ch 7 Branding and Positioning Exam Questions with Correct Answers

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Branding strategy - Answer-involves selecting the right combination of name, symbol, term, or design that identifies a product; Critical to product identification and the key factor in differentiating a product from its competition, Questions that brands answer - Answer-where can i find info quic...

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Branding Vocabulary Exam Questions with Verified Answers

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Branding - Answer-The ongoing decision-making process about the use of brands Brand extension - Answer-The brand strategy of using successful brands to introduce new products Brand insistence - Answer-The stage of brand loyalty in which consumers insist upon buying a specific brand Brand li...

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Branding test questions with latest update

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T or F A branded product costs more than a generic bend because the branded product is advertised more widely - Answer-true T or F Many mkg researchers test-market brand names before advertising and promoting them - Answer-true T or F Brand extensions are the way the consumers see the brand as...

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Branding Terms Exam Questions with Correct Answers

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Brand extension - Answer-Brand extension stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category Brand insistence - Answer-Brand insistence A type of exceptional consumer loyalty to a particular tr...

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Branding review Exam Guide Questions and Answers

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Branding - Answer-Used to identify a business or product and reflect its quality, value, and reliability. Can be a name, design, or symbol Brand mark - Answer-Symbol representing part of a brand; by fonts and colors; cannot be spoken Trade name/corporate brand - Answer-Identifies the company'...

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Branding Foundations Exam Guide with Complete Solutions

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What is a brand? - Answer-It's a promise you make to consumers when they do business with you. The branding process has five steps. What is NOT one of these steps? - Answer-Identify a similar competitive brand. The Apple computer company is an example of which type of brand architecture? - An...

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Branding Exam Questions with Correct Answers

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Brand extension - Answer-The brand strategy of using successful brands to introduce new products Brand insistence - Answer-The stage of brand loyalty in which consumers insist upon buying a specific brand Brand licensing - Answer-The legal authorization by a brand owner to allow another compan...

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Branding Exam Questions with Complete Solutions

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Branding - Answer-The use of a name, phrase, design, symbol or a combination of these to identify a product, culture of the products Functions of branding - Answer-1. Provides a promise 2. Aids memory Functions of branding:Provides a promise - Answer-The brand name carries the company's prom...

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Branding Exam Guide with Latest Update

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What is a brand and how are they born? What do they reflect? - Answer-A brand is a collection of perceptions in the mind of a customer. Brands are born of experiences and reflect reputation. What is Visual Identity? - Answer-Trademark, Slogan, and Logotype (Symbol, Text, Combo) Why do we use b...

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Branding Exam 1 Questions and Answers

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Where does the term brand come from? - Answer--cattle being branded in 18th century -in the 19th century the industrial revolution introduced machines to be easier to identify -20th century branding emerged and dominated Brand Status - Answer-knowing and buying the brand; people buy Q-tips for ...

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Branding Basics Glossary Exam Questions and Answers

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Brand -Answer- A mix of tangible and intangible attributes, symbolized in a trademark that can be managed to create value for organizations and customers. It is the physical representation of a company's offerings and values, but can exist subjectively in a person's mind. This is chiefly influence...

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Branding Basics Exam Guide Questions and Answers

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Brand - Answer-a business, product or service which is identifiable through names, symbols, phrases and/or qualities Branding - Answer-the process through which a business differentiates itself from its competitors and manages consumer perceptions concerning its identity and value AIDA Model -...

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Branding and pricing Test Guide Questions and Answers

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Product line -Answer- Total product offering designed to satisfy a similar need for target customers (kelloggs line kr cereals) Product mix -Answer- Firms entire range of products (width is number of product lines, consistency is how closely related they are, length is number of different types o...

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Branding and Packaging Test Guide with Complete Solutions

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Brand - Answer-a name, term, design, symbol, or other feature that identifies the marketer's product as distinct from other marketer's products. Understand overall why branding (and packaging) is so important - Answer-creating the right brand is important, because if you don't, you can have a ...

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Branding and Logos Exam Guide with Correct Answers

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brand identity - Answer-All the components related to a product, service, company, or person. Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. brand - Answer-A name or trademark (distinctive sign, logo used by individual and/or company) associated ...

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Branding and Brand Management

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What does branding involve? - Answer-Use of a name, phrase, design, symbol or combination of these. Why brand? - Answer-To identify its products and distinguish them from those of competitors. Why do consumers benefit most from branding? - Answer-Recognising competing products by brand names a...

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Branding and advertising Test Guide with Complete Solutions

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Product differentiation - Answer-how a company ensures that its products are seen as different from their competitors' products. Ex: Co-branding. Co-branding - Answer-When two or more companies or products agree to support one another's brands in certain business ventures. Ex: Starbucks and Cha...

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Branding & Promotions Exam Questions with Correct Answers

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Brand Equity - Answer-Positive differential effect that knowing the brand has on customer response to product or service. Customers willing to pay premium. • Higher level of awareness and loyalty. • Greater leverage with retailers. • Greater credibility to launch line and brand extensions...

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Brand Management (Sample Questions) with Verified Answers

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Define a brand and list the functions of a brand. - Answer-A brand is a name, term, or symbol used to identify a product in order to separate from it's competitors. Functions include: 1) Identification, 2) Practicality, 3) Characterization, 4) Optimization, 5) Continuity, 6) Hedonistic, 7) Ethical,...

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Brand Design Test Guide

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Components of a Brand - Answer-Brand Elements/Brand Vs. Product Example of Brand Elements - Answer-Name, logo, symbol, package design What is Brand? - Answer- What is Identity? - Answer- Explain Difference of Brand Vs. Product? – Answer -Brand: dimensions that differentiate it in some ...

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