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Marketing First Year IBMS Summaries

Containing summaries of 1st year study of IBMS for Marketing.

Principles of Marketing Lloyd C. Harris, Nigel Piercy | ISBN: 9781292092898 | Year of Publication: October 2016

Containing summaries of chapters:

1,2,7,8,10,12,14 (Q1)
3,6,18, Porter's Five Forces (Q2)
2,8,9,19 (Q4)

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